Industry Insights
Welcome, and thank you for your interest in the latest attendee acquisition, exhibit and sponsorship sales, and AI usage in events studies conducted by EVOLIO Marketing in collaboration with Lippman Connects and Trade Show Executive. Scroll down, download your free whitepapers, and enjoy exploring the insights we've gathered based on feedback from experts like you!
RESEARCH
June 2026:
Latest Exhibit & Sponsorship Sales Insights
Explore this collection of research insights gathered from 128 senior exhibit and sponsorship sales leaders.
It reveals the strategies and data-backed shifts that separate thriving organizers from those struggling to prove value.
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64% of organizers report higher revenue, but this growth is driven primarily by price increases rather than expansion in space, highlighting the need to focus on measurable business value.
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85% of organizers see sponsor dollars shifting toward custom packages, underscoring the importance of adapting sales strategies to meet changing demands and deliver proven outcomes.
What will you do differently to keep up with these changing times? Discover the answer by downloading the free report.
RESEARCH
April 2026:
Exhibit & Sponsorship Sales + Attendee Acquisition Insights
Discover the latest data-driven insights on the evolving challenges and strategies in attendee acquisition for B2B tradeshow and events.
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Audience quality now matters more than sheer numbers, with event professionals prioritizing the right fit over size.
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First-time attendee growth is strong, but loyalty and repeat attendance are lagging, increasing long-term acquisition costs.
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Multi-channel tactics and late registration trends demand sharper, more personalized approaches to convert and retain attendees.
RESEARCH
December 2025:
Industry Outlook for Exhibit & Sponsorship Sales + Attendee Acquisition
Discover the latest trends shaping attendee acquisition, sponsorship, exhibitor participation, and AI integration in the trade show industry. Check out actionable insights to help event professionals navigate economic pressures and rapid technological change.
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Sponsorships remain resilient, but demand for custom opportunities is rising.
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Exhibitors are becoming more selective, requiring organizers to demonstrate clear ROI.
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AI adoption is accelerating, delivering measurable efficiencies in marketing and operations.
SOLUTIONS FOR YOUR EVENT PROGRAM
Make data-driven decisions with EVOLIO.
Measure what matters and let our data storytelling help shape your event strategy and planning.
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