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Exhibit Performance Research

Exhibit Performance Analysis……..……..……$8,500*​

  • Measure the overall impact of your exhibit and staff

  • Quantify your exhibiting success in attracting the right types of attendees

  • Use fact-based data for future planning

  • Compare key performance indicators against your competitors

  • Prove and improve ROI and ROO for future shows


Freeman will create and conduct your custom exhibit performance analysis, designed to meet your specific sales and marketing goals and exhibiting objectives. Your detailed report includes analysis, recommendations, and comparisons with competitors and event industry benchmarks. Consultation on using results is included.


Onsite Visitor Experience Survey.………....$15,500*

This onsite booth exit survey evaluates your visitors’ experiences as they leave your exhibit providing you with immediate critical feedback to:


  • Measure satisfaction and identify if the experience needs to be improved hours after the IFT exhibit floor opens (not after the close of the show, when it’s too late)

  • Understand the success of your marketing and sales efforts (i.e., message conveyance, brand awareness, likelihood to purchase, company and brand perceptions, etc.)

  • Know your visitors’ journey (i.e., areas visited, products most interested in seeing, satisfaction with staff, quality of the information received, etc.)


Our professional staff will politely intercept your visitors as they leave your booth and digitally captures over 200 completed surveys. Results are provided daily, along with onsite consulting for immediate course correction and staff training (if needed) and project management. Questionnaire development, a detailed report including recommendations, and a comprehensive review of the results are included.


* Price may vary or require a custom quote .

Contact us to learn more about the benefits of exhibit performance measurement, review last year's survey results, and measure your success. It's not too late.


Freeman Research & Measurement, partnering with EVOLIO Marketing, will create & conduct your custom survey designed to meet your specific marketing and sales objectives, and provide a detailed report including analysis, recommendations, and comparisons with event industry benchmarks and your competitors. Consultation on using results for future planning is included.


Tel. 347.991.1973

1460 Broadway, New York, NY 10036


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