Plan. Execute. Inspire.
At events and exhibits, every touch point shapes the guest experience that customers and prospects have with your brand, and product or service.
Companies work with us when they want to discover something new and validate important event marketing decisions.
Smart, effective, and memorable experiences don't just magically happen. They are a result of strategic planning, empathetic thinking, the right measurement techniques amazing design and execution, and most importantly, a great team.
Let's join teams and develop the most effective face-to-face marketing strategy and measure it, delivering actionable results.
Our Process
Understand
We immerse ourselves in our clients' businesses to understand all facets of their event marketing programs. This understanding allows for identifying the red flags and the best practices that will drive success investing into the future.
Measure
Measurement is an essential part of the process to make recommendations and provide insights. If we don't measure the success of the strategy and the impact of the tactics, intelligent forward-thinking decisions cannot be made.
Obtain Input
The voice of internal stakeholders is critical in developing an effective strategy. Marketing, sales, executives, coordinators, and even finance all have a stake in the success of face to face marketing programs. We capture their thoughts to drive next steps.
Report
Intelligent, unbiased analysis that is understandable and actionable is provided to every client. Our reporting is not a data dump, but instead tells a story that is comprehensible to understand customers, discover new insights, and validate decisions.
Identification
Based on understanding the situation, and feedback from stakeholders, we can begin to identify which trade shows, events, conferences, sponsorships, and speaking opportunities will deliver the best results at the right investment levels.
Reiterate
Fix what's not working. Develop best practices for what is working. Together, we'll revise the strategic plan and discuss changing the experiential tactics as needed, based on data received and observations - always striving for optimal outcomes.
Recent posts
