#stayinformed: EVOLIO's collection of interesting event marketing news + some other stuff
Updated: Apr 20, 2021
Are you still isolating and #WFH? This may be the longest I've been in one place since high school. Here's another series of websites and content + a webinar that I'm finding interesting, helpful, funny, or just simply a good read.
Please share info that you think is interesting. Subscribe to my blog by clicking on "Sign-up" above :-)
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Webinar
The Future of Brand Safety and Suitability: How Context Is Evolving
When: Mon, Jul 13, 2020, 1:00 PM EDT
2020 has brought brand safety and brand suitability into the spotlight. Digital advertisers are understanding the nuances of the types of content their advertising appears alongside. While the concept of “context” in digital advertising is not new, the technology that underpins these solutions has undergone tremendous change and evolution and will continue to do so. Get an overview of the state of brand safety and brand suitability from Oracle Data Cloud and Goodway Group, along with best practices for a custom brand suitability strategy. You’ll find out:
What brand suitability means in today’s digital landscape
How to balance risk versus opportunity while understanding why accuracy matters
Ways to keep your brand safe without sacrificing scale
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Events
Considerations for Events and Gatherings
from the Centers for Disease Control and Prevention
As some communities in the United States begin to plan and hold events and gatherings, the CDC offers the following considerations for enhancing the protection of individuals and communities and preventing the spread of coronavirus disease 2019 (COVID-19). Event planners and officials can determine, in collaboration with state and local health officials, whether and how to implement these considerations, making adjustments to meet the unique needs and circumstances of the local community. Because COVID-19 virus circulation varies in communities, these considerations are meant to supplement—not replace—any state, local, territorial, or tribal health and safety laws, rules, and regulations with which gatherings must comply. Organizers should continue to assess, based on current conditions, whether to postpone, cancel, or significantly reduce the number of attendees for gatherings. Read more...
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COVID-19 Life
Your Guide to Shaming Idiot People Who Don’t Take Covid-19 Seriously
Because not all offenders are equally offensive (or contagious)
from GEN by Drew Magar
I don’t know about you, but there’s nothing I enjoy more than feeling superior to other people. This has been especially true during the pandemic because it has gifted America a veritable parade of wingnuts, denialists, hucksters, and shitbags whose breathtaking inferiority now constitutes a dire national emergency. Bereft of national leadership when it comes to virus prevention, we’ve been forced to rely on each other to keep the country safe, or at least as safe as it can possibly be at the moment. The good news is that we know the basics of how to prevent mass contagion: wear masks, keep your distance, and don’t be inside with large groups of strangers. Read more...
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Professional Development
10 Words you use at work that make you instantly sound less intelligent
from the Ladders by Hillary Richard
Words have taken on a new weight with so many people working virtually. We now communicate all day via a slew of chat apps on top of email and texting. In the absence of face-to-face contact, sometimes what you say takes a backseat to how you say it.
Seeing how everyone lives on Zoom might have broken down some barriers, but like it or not, your coworkers and colleagues are judging your words more than ever. Here are 10 words and phrases that are at best, probably driving your colleagues nuts by now, and at worst, reflecting badly on you. Read more...
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Sports and Entertainment News
Colin Kaepernick Inks Overall First-Look Deal With Disney; Includes ESPN Films’ Docuseries On His Life
from Deadline by Denise Petski
Colin Kaepernick has signed an overall first-look deal with The Walt Disney Company via his Ra Vision Media.
The partnership will focus on telling scripted and unscripted stories that explore race, social injustice, and the quest for equity, and will provide a new platform to showcase the work of Black and Brown directors and producers. Read more...
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In case you missed it...
Experiential Marketing in the Age of COVID-19
Q&A with Lenetta Pesotini of MAG Experience
by eMarketer Editors
As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see an opportunity to bolster their virtual events and innovate new offerings for clients. Read more...
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FEATURED CONTENT
FOLLOW & SUPPORT
Anti-Racism Daily
Nicole Cardoza is a social entrepreneur, investor, and public speaker making wellness accessible for everyone. She is the founder of both Yoga Foster, a national nonprofit that empowers educators with yoga and mindfulness for the classroom, and Reclamation Ventures, a fund that invests in high-potential, underestimated entrepreneurs making wellness more accessible, she has re-invested over $2.5M from the wellness industry into communities that need it most. She is also the Interim Editor-in-Chief of Anti-Racism Daily. A daily email with a clear and tactical action to take in your relationships, office, yoga studio, and everywhere else. Subscribe and donate to support here...
CoolUrbanHippie Makes Great Art
Get inspired by Memphis brand consultant and artist Eso Tolson and then support his craft by shopping his site and buying some dope stuff. Follow Eso on Instagram (must be logged in to IG for link to work)
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PERSONAL & PROFESSIONAL DEVELOPMENT
Unlock Your Potential with Calhoun Coaching & Consulting
Asila Calhoun’s business and executive coaching practice focuses on partnering with new leaders, emerging leaders, and leaders and executives who are ready for change. Asila facilitates this change during one-on-one coaching sessions with her clients and through her consulting services of delivering leadership training, team facilitation, and offering talent development assessments. Asila works with her clients to develop a customized approach for each client’s unique situation.
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FITNESS, HEALTH & WELLNESS
Find Your Fit and Amplify Your Brand
Liz Van Voorhis is the founder of FIT Collective, an agency on a mission to make the world a healthier place by connecting like-minded brands in order to grow partnerships and reach more customers. Liz also happens to be an inspiring health and wellness coach and hosts weekly fitness classes on Instagram Live.
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Event Marketing Strategy & Measurement
Need help with your virtual, hybrid, or in-person exhibits and events?
Let us know. We're here to help.
* Event Marketing Strategy & Workshops
* Exhibit & Event Measurement & Surveys